Friday, 11 January 2013

Do Page Titles affect SEO Rankings?

With the constant exploration of the technological sphere, the Internet has become the central hub for dispensing information. Be it a simple agenda to socialize with friends or scour for that perfect place to grab a bite, many businesses and people thrive on the net to supplement their needs and finalize their decisions. With more internet sites mushrooming in the virtual world and the number of tech-savvy users tinkering to feed their recreational activity needs, many entrepreneurs have decided to incorporate the SEO or Search Engine Optimization as part of their marketing tactic.

Marketing experts have thus unearthed the secret to accessing and alluring potential customers through the simple click of a button from their home or office. This online marketing strategy has now become the single most coveted tool for companies to communicate brand awareness of their products and services to a host of potential clients via the World Wide Web.

But most businesses have also discovered that website launches often tag along with a hefty price tag and require ample amounts of time to maintain optimal development and functionality. Fortunately, constant technological innovations coupled with consistent globalization have opened up the gateway to ensure that businesses can survive simply by applying ideal search engine ranking tactics. Of course, delving into this sticky strategy involves clever utilization of a page title that is SEO-effective. Take the search engine ranking Los Angeles, for example. By using a carefully thought out page title that pops up the search engine ranks, it will certainly draw attention to your page.

But wait – what exactly is a page title?

Well, a page title refers to the bit of text that is usually found inside the tag at the head of an online document. Its strategic location is then perusable in every section of a website, and it is usually long enough to ensure that the page does not bounce back down the ranking ladder. The number of the page title’s appearance also varies from the browser used. It usually appears twice in Mozilla Firefox (tab and window) and once in Google Chrome (tab only).

In order to create a page title, you must make sure that it is typed in proper case and relevant to the URL content of your website. It must also be succinct and concise, unique and ideally neither too short nor too long. Most people make the common mistake of using the default title of ‘Untitled Document’, duplicating keywords or even making excessively long or incredibly short headings that hinder the page’s potential to fly up the ranks. Of course, the best way to negate these errors is by implementing correct strategies by a reputable SEO service provide to ensure your page always leaps up the ranks.

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